The air cargo industry has long been criticized for its slow adoption of digital technology compared to other sectors. But recent developments suggest genuine progress, with carriers, forwarders, and ground handlers investing in digital platforms at unprecedented levels, as examined by Air Cargo News.
Signs of progress
Several indicators point to real momentum in airfreight digitization. Electronic air waybill (eAWB) penetration has reached record levels, with major carriers now processing the majority of shipments electronically. API-based booking and tracking platforms have moved from pilot projects to production systems. And real-time cargo tracking using IoT devices has become increasingly standard for premium and pharmaceutical shipments.
The pandemic served as an accelerant, forcing the industry to digitize processes that had relied on physical paperwork and in-person interactions. Many of the digital solutions deployed as emergency measures have been retained and improved.
Where gaps remain
Despite progress, significant gaps persist. Small and mid-size forwarders often lack the resources to invest in cutting-edge technology platforms. Ground handling operations at many airports still rely heavily on manual processes. And data standardization across the industry remains a work in progress, limiting the interoperability of different digital systems.
The industry also struggles with the classic challenge of legacy systems. Many carriers and large forwarders operate on aging technology platforms that are expensive and risky to replace, even when newer alternatives offer clear advantages.
What shippers should look for
When evaluating freight forwarders, digital capability is increasingly a differentiator. Shippers should look for real-time tracking and automated notifications as standard features. They should expect a client portal for document access and shipment management. Electronic documentation and digital communication should be the norm rather than the exception. And data-driven rate optimization and route planning should inform decision-making.
At ASR WorldWide Express, our technology stack — including real-time tracking, a full-featured client portal, automated document management, and email notifications — reflects our commitment to operating at the digital frontier of freight forwarding.
Experience our digital-first approach at portal.asrwe.com or contact us at shipping@asrwe.com or +1 786 373 3003.
